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Jeff Shafer has held various roles in the automotive industry, starting as a Product Manager at Toyota Motor Corporation Australia. Jeff then moved on to become a Senior Product Manager at Kia Motors Australia Pty Ltd before joining Volkswagen Group Australia as a Manager for Product and Services. Currently, Jeff holds the position of Head of Product and Marketing as well as Head of Product and Planning for CUPRA. Jeff Shafer graduated from UCLA with a Bachelor of Arts in History and Japanese Language and Literature.