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Alice Neotti has extensive experience in marketing and media management, currently serving as the Marketing & Media Manager for International Fairs at Messe Frankfurt Italia since June 2006. In this role, Alice is responsible for promoting events and enhancing the brand image in the Italian market, managing corporate communication, overseeing marketing budgets, and organizing press conferences. Additionally, Alice served as the Deputy Director of the German Pavilion during Expo Milano 2015, where responsibilities included representing the pavilion to international officials, managing daily operations, coordinating with various entities, and overseeing events. Earlier experience includes a position as a Product Manager Assistant at Cerchiootto Srl, focusing on textiles and fashion show coordination. Alice holds a Master's degree in "Tedesco per la comunicazione in ambito economico" from Università Cattolica del Sacro Cuore and a degree in Mediazione Linguistica Interculturale from Università degli Studi di Bologna.