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Massimo Bullo is an experienced Marketing and Communication Director currently overseeing the Vodafone Consumer and Vodafone Business areas at Vodafone since June 2021, where responsibilities encompass marketing strategy, pricing, consumer research, and online sales management. Previously, Massimo held key positions including Marketing and Digital Transformation Director at Samsung Electronics Italia, and Marketing and Business Director at Nintendo of Europe. Massimo's career also includes significant roles at HARIBO Deutschland and Ferrero, where contributions focused on marketing strategy and trade marketing initiatives. Academically, Massimo is pursuing an Executive Program in Business Administration and a Master's degree in Artificial Intelligence & Metaverse for Marketing Innovation, building upon a strong foundation in marketing and communication education from prestigious institutions.