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Jose Hernández Caraballo is a seasoned professional in digital marketing and analytics with extensive experience at Vodafone and ONO. Currently serving as a Digital Marketing & CRO Specialist and Product Owner at Vodafone since June 2015, Jose oversees various digital projects, focusing on end-to-end traceability and integration for eCommerce. Prior roles include Digital Marketing & SEO Specialist, where collaboration with the SEO manager enhanced organic positioning, and Senior Web Analyst, monitoring KPIs for the Ono.es website. Jose's career at ONO also featured roles such as Senior Fraud Analyst, focusing on revenue assurance and credit scoring. Jose began the career as an External Fraud Analyst at Vodafone. Educational background includes a degree in Political Science from Universidad Carlos III de Madrid.