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Kim Sidoriak has a strong background in the tourism and marketing industry. Kim currently serves as the President & CEO of Visit Carlsbad. Prior to this, they worked as the Chief Marketing Officer at Santa Monica Travel & Tourism from 2015 to 2021. Before that, they held roles at the Santa Monica Convention & Visitors Bureau, including Vice President of Marketing and Director of Marketing. Additionally, they worked at Hilton Hotels Corporate Headquarters as the Manager of Marketing Communications, overseeing the redesign of HiltonHHonors.com and managing various marketing initiatives. Kim began their career as an Account Executive at Saatchi & Saatchi LA.

Kim Sidoriak attended the University of Southern California from 1999 to 2002, where they studied Communications with a focus on Advertising.