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Amanda McNelis is an experienced music industry professional currently serving as Director at Virgin Music Group since November 2017, where Amanda manages partnerships with major digital service providers like Apple Music and Amazon Music, achieving a remarkable 40% increase in Amazon streaming within nine months. Prior to this role, Amanda worked at Universal Music Group as a Release Coordinator, coordinating label relations and managing new release processes. Amanda's earlier experience includes a managerial position at CouldB Entertainment, where Amanda specialized in music licensing and publishing for prominent television shows and networks. Amanda began their career with an internship at Prescriptive Music, focusing on playlist creation and social media engagement, and held a bookkeeping position at Affordable Tire. Amanda holds a Bachelor’s Degree in Business Administration and Management from California State University, Northridge, along with an Associate of Science in Accounting from College of the Canyons.