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Dani Oaten is an accomplished marketing professional with extensive experience in the airline and tourism sectors. Currently serving as the Ancillary Product Tactical and Merchandising Manager at Virgin Australia since 2006, Dani has a proven track record in driving strategic marketing initiatives and optimizing revenue performance for ancillary products. Previous roles within Virgin Australia include Product & Marketing Lead and Airline Partnership Marketing Specialist, demonstrating a strong ability to manage cross-functional teams and execute successful campaigns. Dani's career also includes positions at August Consulting Pty Ltd, Tourism Australia, and Tourism and Events Queensland, highlighting expertise in B2B marketing, digital content, and stakeholder collaboration. Dani holds a Master's degree in Marketing from Monash University and a Certificate in Airline Digital Retailing.