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Vickie Segar has a strong background in marketing and advertising. Vickie started their career as an Account Executive at Crispin Porter + Bogusky in 2005 and later became an Account Supervisor at Wieden + Kennedy in 2007. In 2010, they joined Equinox as an Acquisition Marketing Director, where they worked until 2013. In the same year, they founded their own company, Village Marketing. Vickie took on the role of CMO at ALOHA in 2013, but left after a few months. In 2018, they founded Village Studio and in 2019, they founded Creator Made. Currently, they are a Partner at The Newcastle Network, a position they have held since 2021.

Vickie Segar attended UNC Kenan-Flagler Business School from 2001 to 2005, completing their Bachelor of Science (B.S.) degree in Business Administration and Management.