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Fernanda Testi is an experienced media performance analyst currently working at Sponsorb since October 2023, where responsibilities include campaign analysis, strategic planning, project management, and data performance analysis. Previously, Fernanda served as a media performance analyst at Grupo Afeet from October 2021 to October 2023, collaborating with notable brands such as Nike and adidas while managing campaigns through various advertising platforms. Fernanda's career began with a digital marketing internship focused on media performance at Test Trainer, following an earlier role in customer service as a receptionist for Fort Knox Segurança. Academic qualifications include an MBA in Digital Business from USP/Esalq and a degree in Marketing from Universidade Anhembi Morumbi.