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Rob Veenhof has been working in the medical industry since 1993. Rob began their career at bioTRADING Benelux B.V. as an Account Manager and Sales & Marketing Manager. In 2002, they joined Roche Diagnostics Nederland as a Sales Manager for Diabetes Care, where they were responsible for a multidisciplinary sales team of 10 FTEs. Rob then became a Sales Manager for Consumer Systems, where they were responsible for 8-12 account managers and achieved market leadership in a competitive market. In 2013, Rob moved to Roche Diabetes Care Nederland B.V. as a Sales Team Leader for the 2nd line, where they were responsible for a sales team of 7 account managers. Rob then became the Regional Outcome Manager, leading a multidisciplinary sales team of 4 FTEs, and was responsible for approaching KOLs and policy makers in the region. In 2020, Rob joined Applied Medical as the Regional Sales Manager for the South of Netherlands, with a team of 5 FTEs. Rob started a change process based on analysis of the situation and market conditions, with a focus on a structured market approach and a relevant relationship with all DMU members. Currently, Rob is the NL Country Manager at ViCentra.

Rob Veenhof's education history includes a Bachelor's degree in Chemistry/Chemistry from the Amsterdam University of Applied Sciences, which they completed between 1989 and 1992. Rob then went on to earn a NIMA Sales A certification from the Nederlands Instituut voor Marketing in 1996. Finally, they earned a NIMA C certification from ISBW Opleiding & Training in Sales and Marketing in 2007-2008.