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Lourens Keers has over 18 years of experience in the digital and customer engagement space. Lourens began their career in 2010 as an E-Commerce Manager for Bloomington Fashion, where they were responsible for the e-commerce strategy, backend, and advertising. In 2011, they moved to IceMobile as a Product Manager Mobile & BI, where they worked on product development, business models, business intelligence, and product documentation. In 2014, they founded and owned Room of Riddles, a 5-venue puzzle game across the world, which led the charts of TripAdvisor. Lourens then joined Anheuser-Busch InBev (ABI) as Digital Director in 2018, where they worked on initiatives such as OneStopShop and Foodl. In the same year, they also co-founded Oganika, a high-intensity puzzle game. In 2021, they founded Vivamori, a platform to help people prepare for the moment when they will pass away. Lourens currently holds the position of Head of Digital & Customer Engagement at ViCentra.

Lourens Keers has a diverse educational background. From 2017 to 2019, they attended Nyenrode Business University and earned an Executive Master of Business Administration (MBA) with a focus in Business Administration and Management, General. In 2018, they participated in an Exchange Program at Stellenbosch Business School for an Executive MBA in Entrepreneurship/Entrepreneurial Studies. Lourens also participated in an Exchange Program for Executive MBA at Renmin University of China in 2017, focusing on International/Global Studies. In 2013, they attended the University of Oxford for a course in Managing Innovative Technology and also attended Vanderbilt University for a graduate business course in Leading Strategic Innovation in Organizations. In 2006-2007, they attended SRM and earned a NIMA B (EQF 6) with a focus in Marketing, Strategic marketing, and Operational marketing. Finally, they attended Amsterdam University of Applied Sciences, though no specific information is provided.