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Dafna Aaronson is a seasoned professional in the fields of human resources analytics and sport psychology, currently serving as the Director of People Insights and Innovation at Sonova Group since June 2024. With a strong focus on driving analytics transformation and enhancing talent decision-making, Dafna aims to implement a best-in-class analytics culture within the organization. As the founder of Be Sports Minded, LLC, Dafna specializes in sport psychology and people analytics, emphasizing the intersection of AI and human potential. Previous roles include Business Intelligence Program Manager at NCSA College Recruiting, Director of Mental Performance for the Los Angeles Kings, and Mental Skills Coach for the New York Mets, where contributions included integrating mental health awareness and developing leadership skills. Dafna's early career at Deutsche Bank involved HRIS and People Analytics, highlighting adeptness in utilizing complex data for strategic decision-making. Educational qualifications include a Bachelor of Applied Science from the University of Pennsylvania and a Master of Arts in Sport Psychology from John F. Kennedy University.