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Niccolo Degli Innocenti began their career in 2006 as a Winemaker for Ruffino, where they oversaw wine production and processing operations. Niccolo also collaborated with suppliers and ensured compliance with regulations. In 2011, they joined Total Beverage Solution as a Brand Development Manager, where they enhanced the wine portfolio and managed distributors and sales teams. In 2018, they became the NY/NJ Sales Manager at Vias Imports Ltd, where they developed sales strategies, set operational standards, and exceeded sales goals. In 2022, they were promoted to Vice President of Distribution at Vias Imports Ltd, where they identified areas for process improvement, managed sales plans, and maximized sales growth.

In the years 2001 to 2006, Niccolo Degli Innocenti attended the Università degli Studi di Firenze, where they pursued a Bachelor's degree in Viticulture and Enology. During this time, their field of study encompassed Viticulture, Enology, and Marketing. Additionally, in the same period, they also studied at the University of Florence, specializing in Viticulture and Enology. Niccolo completed their Master's Degree, focusing on Wine Marketing and Management, to complement their Bachelor's Degree.