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Lexie K. serves as Chief Strategy Officer and Strategy Lead at AOK Group, where expertise in branding initiatives focuses on disruptive startups and major brands such as Nordstrom and L'Oreal. Additionally, Lexie acts as a Startup Mentor at XRC Labs, fostering innovation in retail technology and consumer health, and is a Mentor for VentureOutNY, supporting top U.S. technology companies. Previous experience includes serving as Board Member on the Digital Advisory Board at American Express and Managing Director for LaterPay, promoting impulse purchasing for digital content. Lexie founded and led Cuurio, connecting brands with emerging technology startups, and held strategic roles at VaynerMedia, 360i, Ketchum Digital, and CAHG, contributing to large-scale digital strategies across various sectors. Educational credentials include an Executive Certification in Strategy & Innovation from the Massachusetts Institute of Technology and a Bachelor’s degree in Sociology & Anthropology, Computer Science & Classics from Earlham College.