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Yesica Schaaf is a seasoned marketing professional with extensive experience in driving demand generation and cloud marketing strategies. Currently serving as Vice President of Global Demand Generation Marketing at Veeam Software since July 2017, Yesica leads a team responsible for generating over $150M in pipeline quarterly. Previous roles at Veeam include Senior Director positions in Global Marketing Campaigns and Cloud Marketing, where Yesica achieved significant growth for the cloud business. Prior to Veeam, Yesica worked at IBM for over a decade in various marketing leadership roles, including Global Marketing Program Director for IBM Cloud, contributing to the company's cloud computing adoption among strategic clients. Yesica's career began at Fiserv as a product marketing manager, focusing on online bill payment products. Yesica holds an MBA in International Management from Thunderbird School of Global Management and a BA in Economics, cum laude, from Denison University.