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Shaifali Gurnani Nathan is a highly experienced marketing professional currently serving as Senior Director of Ads Marketing and Insights for Asia Pacific at Google since April 2016, where responsibilities include developing marketing strategies and analyzing consumer behavior to support business growth through digital technologies. In addition to leading Google's Ads marketing efforts, Shaifali co-leads the Women@ Employee Resource Group in the region and has held various director-level roles within Google, including a focus on brand and reputation marketing. Prior to Google, Shaifali spent nearly eight years at American Express in leadership positions overseeing marketing initiatives for global merchant services and insurance sectors across Singapore, Taiwan, and Thailand. Early career roles included product management and relationship management positions at HSBC and a finance-focused internship at ABN AMRO. Shaifali's educational background includes an MBA in Marketing from the Indian Institute of Management Ahmedabad and a Bachelor of Commerce from Delhi University.