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Ronald van Zetten is an experienced executive with a diverse background in retail and operations. Currently serving as CEO of Westland Kaas B.V. since April 2022, Ronald oversees a family business that has been producing cheese since 1936, marketing brands such as Old Amsterdam and Maaslander in 60 countries. Additionally, Ronald co-owns V&D VD.nl, focusing on enhancing online presence since May 2016, and is an entrepreneur/advisor at Retail Expert Netwerk BV since May 2015. Past roles include CEO at HEMA, EVP of operations at Albert Heijn, and various management positions across notable companies such as Praxis Doe-Het-Zelf Center B.V., DA Retailgroep BV, and Quaker Oats. Ronald's educational background includes degrees in marketing from Open Universiteit and NIMA.