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Lior Witz has extensive work experience in various roles within the marketing and advertising industry. Starting in 2010, Lior worked as a bwin at tel aviv. From 2013 to 2015, Lior served as an Account Manager at Woobi. Following that, Lior worked as a Senior Account Manager at CBR Marketing Solutions from 2015 to 2017. Lior then transitioned to Havas, where they served as a Senior Project Manager from 2017 to 2018. From 2018 to 2019, Lior worked as a Digital Account Director at Ogilvy. In 2019, Lior joined M&C Saatchi Africa as an Account Manager. Lior then moved to Incubeta, where they worked as a Project Manager from 2020 to 2021. From 2021 to 2022, Lior served as an Account Manager Team Lead at madgicx.com. Currently, Lior is working in Business Development at vcita starting in 2023.

Lior Witz completed a Bachelor's degree in Business Administration with a specialization in Marketing from the IMM Graduate School of Marketing. Lior attended this school from 2005 to 2010. Prior to that, they attended Herzlia High Cape Town where they also earned a Bachelor's degree in Business Administration with a focus on Marketing. This education took place from 1994 to 2004.