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Vivian Lefei Zhou is a seasoned marketing professional with extensive experience in brand management and communications, currently serving as the Brand & Marketing Manager at vaylens since December 2023. Notable previous roles include Director of Brand at Happeo, where Vivian enhanced company strategy and significantly boosted conversions, and Head of Brand & Communications at EVBox, where efforts led to top-tier industry positioning and streamlined brand operations. With a foundational background in content creation and marketing across various companies, including DWNLD and Variety, Vivian has cultivated a robust skill set in brand positioning, digital marketing, and team leadership. Vivian holds advanced degrees in Communication and Media Studies from The New School and Erasmus University Rotterdam, complemented by a Bachelor’s degree from the University of Amsterdam.