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Mainak Bag is a seasoned marketing professional with extensive experience across various renowned companies. Currently serving as the GM Marketing at Lectrix since July 2022, Mainak Bag has successfully developed the brand identity from scratch, established visual guidelines, and launched the company’s website. Prior to Lectrix, Mainak held the position of AVP Planning at FCB Ulka, leading strategy for various brands, including ITC Biscuits. Experience also includes significant roles at Cheil India, where Mainak won multiple awards, including an EFFIE Gold for the launch of MG Hector, and Publicis India, focusing on brand differentiation for Nescafe. Mainak's career began at Lowe Lintas with award-winning campaigns for Tata Tea and has continued to evolve through strategic roles at Ogilvy & Mather and J. Walter Thompson Worldwide, marking a track record of successful brand positioning and marketing strategies throughout. Academic credentials include a PGCRA in Research & Analytics from Mudra Institute of Communications and a PGDM in Marketing from the Institute Of Management And Information Science.