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Diana Arend currently serves as the Local Marketing & Community Investment Manager at Valley First, a division of First West Credit Union, since April 2024. Prior to this role, Diana held the position of Regional Promotions Director at Bell Media from August 2000 to April 2024. Earlier in their career, Diana was an Event Manager at McPeek Event Management from 1998 to 2000 and worked as a Marketing & PR/Merchandising & Sales professional at Arabesque Design between 1995 and 1998.