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Sariem Figueroa is a seasoned professional with extensive experience in communications, marketing, and audiovisual production. Currently serving as the Content Coordinator for FMS México at Urban Roosters since February 2022, Sariem also holds the position of Marketing and Public Relations Director at Lancer Lirical, focusing on artist communication and image consultancy. Sariem has been a Video Producer at CANIVAL since January 2018, managing audiovisual production and client negotiations. Previous roles include Content Producer at Ghetto Dreams and Customer Service Consultant at Hilton. Sariem's educational background includes a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidad de Guadalajara, along with a Technical Degree in Tourism, Leisure, and Nature from the same institution.