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Waseem Jooma is a seasoned professional with extensive experience in commercial strategy and digital customer experience across various roles. Currently serving as Managing Commercial Director at Upstream since February 2023, Waseem Jooma focuses on business development and commercial growth in South Africa, overseeing revenue generation and strategic gains. Prior to this, Waseem Jooma worked at MTN, where roles included Senior Manager of Digital Customer Experience Operations and Manager of Digital Customer Management, responsible for enhancing customer experience and implementing operational strategies. Previous positions also include Account Director at Upstream and various roles at MTN, contributing to product management and customer lifecycle improvements. Waseem Jooma holds a Bachelor of Commerce degree with a focus on strategic management from the University of Johannesburg and a Bachelor of Commerce from Milpark Business School.