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Adam Normelli has a diverse work experience in the marketing and media industry. Adam is currently working at Upsales as the Head of Marketing, a position they started in November 2021. Prior to this, they worked at Upsales as the Head of Video Marketing from August 2021 to November 2021. Before joining Upsales, Adam worked at Normellimedia as a Producer of digital ads from January 2017 to August 2021. Additionally, they had brief roles at ACNE as a 2nd assistant camera for a commercial project in September 2018, and at Spalding basketball cup as a Co Producer and technical director for a live broadcast in September 2017.

Adam Normelli began their education in 2014 at The Cinema School, where they completed their high school education. In the same year, they also enrolled in the honors program at Ghetto Film School in NYC, The Bronx, specializing in Cinematography. Adam continued their education in 2016, attending Stockholm Filmskola for two years, earning a degree in Film Production with a focus on Cinematography. Additionally, from 2014 to 2016, they pursued a Gymnasieexamen degree in Filmproduktion at Mediagymnasiet, Nacka Strand.