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Lucie Loubet is a seasoned marketing professional currently serving as the Head of Marketing at Planned since October 2022. Previously, Lucie held the position of Director of Digital Marketing at Designware, where responsibilities included go-to-market strategy, branding, pricing, and multi-channel demand generation campaigns. Prior experience also includes serving as Sr Manager of Demand Generation at Automat Technologies, Inc., where Lucie focused on generating awareness and leads, as well as executing PR and content strategies. Additional roles include Marketing Project Manager at April Canada Insurance, concentrating on digital marketing initiatives, and Business Development Manager at Grant-Thornton France, where Lucie successfully established a regional business development service and managed significant client wins. Lucie Loubet holds an MBA in Strategic Intelligence from EGE and a Master's degree in International Trade from IDRAC Lyon.