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Greg Lewin currently serves as the Head of Creative, Communications, & Partnerships at updoc, focusing on enhancing patient experiences through a digital health platform. Concurrently, Greg holds the position of Creative Lead at Jot and has founded Oedipus Productions and The Choice Scientists, the latter utilizing behavioral science to optimize commercial communications. Previous roles include Senior Behavioural Strategy Consultant at The Behavioural Architects, Behavioural Scientist at Decision Design Behavioural Consultancy, and People Advisory Services Consultant at EY. Earlier experiences also include directorial responsibilities at 8CHR and instruction at the Krav Maga Training Academy, alongside sessional academic duties at Queensland University of Technology. Greg's educational background includes Bachelor's degrees in Psychology (Honours) from The University of Queensland and Psychological Science from Maastricht University, supplemented by studies at the Academy of Film, Theatre and Television.