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Brenda López Ruiz is an experienced professional in talent development and recruitment, currently serving as Talent Development Manager at Up Sí Vale since July 2019, with prior roles including Talent Development Analyst and Talent Attraction. Brenda's experience encompasses recruitment processes for executive and managerial levels at Credifiel, where responsibilities included implementing strategies for employer branding. At Profuturo, responsibilities involved managing the recruitment, selection, and hiring processes for commercial and operational staff, along with utilizing various online job platforms for postings. Brenda began their career at CONSAR as a Recruitment and Selection intern. Educational qualifications include a Diplomado in Strategic Human Capital Management from Tecnológico de Monterrey and a Licenciatura in Psychology from Universidad Nacional Autónoma de México.