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Lili Ivanova is a marketing executive at The Holiday Franchise Company, where responsibilities include creating evergreen content for franchisees. Lili is also engaged in the Environmental Leadership Program at UpRising Leadership, participating in social media campaigns and expert-led workshops. Previous experience includes roles as a catering assistant at Unitemps, marketing intern at University College Birmingham, retail assistant at Primark, and student ambassador at University College Birmingham, where communication and customer service skills were enhanced. Lili holds an MSc in Enterprise Management and a Bachelor's degree in Digital Marketing from University College Birmingham.