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Shep Kroner currently serves as the Director of Consumer Insights at UNFI, a position held since December 2006, where responsibilities include supporting $1 billion in Private Brands and National Brand business through consumer insight, strategy, sales support, new product development, and forecasting for brands such as Essential Everyday, Woodstock, Tumaros, Field Day, and Wild Harvest. Prior to UNFI, Shep Kroner worked as an Account Manager at SPINS from October 1998 to January 2006, focusing on sales and customer development, and at Nielsen from August 1991 to September 1998, where duties involved sales development, project management, and category management. Educational qualifications include a Bachelor of Science in Business Administration from St. Michael's College and an Associates in Business Administration from Champlain College.