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Shereen Besselle is an experienced marketing professional currently serving as the Director of Integrated Marketing | Equity at Ulta Beauty since January 2024. Prior to this role, Shereen held the position of Director, US Retail Marketing at Orveon Global from October 2021 to January 2024, where responsibilities included channel marketing planning for brands like LAURA MERCIER and BAREMINERALS. Shereen's experience also includes serving as Director of US Trade Marketing for IT COSMETICS at L'Oréal from January 2019 to October 2021, focusing on omni-channel marketing strategies. Earlier career highlights include senior marketing roles at Sephora, where Shereen led transformative marketing initiatives in fragrance and color categories, and a tenure at PepsiCo, which involved strategic marketing management for national Foodservice accounts. Shereen holds a diploma in Marketing from George Brown College and a BSc in Organizational Behavior from Manhattan University.