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Sahar El Chemaly is a Brand Marketing Expert and Showroom Manager at Capelli Sport since April 2018, responsible for managing brand stores and developing marketing strategies to enhance sales and profitability. Prior experience includes roles as a Junior Consultant at ASICS Corporation and Nike, where Sahar focused on consumer experiences and digital marketing strategies. Additional consulting experiences at SRVHB involved rebranding and social media campaigns, while earlier roles included professional basketball player and swimming coach. Sahar holds a Master of Science in Sports Industry Management from emlyon business school and a Bachelor of Business Administration in Banking and Finance from Notre Dame University - Louaize. An exchange program in Sports Management was completed at East China Normal University.