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Luke Parkinson currently serves as the Social Media & Content Manager for UK TOTE GROUP, overseeing content strategy for the Tote's online presence in the UK and Ireland since September 2021. Previously, Luke held positions including Content Writer and Media Officer for the Gary Parkinson Trust, Marketing Executive at The Jockey Club, Digital Content Manager at ActiveWin Media, and Copy Manager at Betfred. With experience in managing teams, creating diverse content, and executing marketing strategies, Luke has worked extensively in the sports betting and media industries. Educational credentials include a BA (Hons) in Sports Journalism from Leeds Trinity University and A-Levels from Runshaw College.