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Neta Rotkovitch is an experienced professional in the field of user experience, currently serving as VP and Head of UX at UI - Human Factors Ltd. since March 2005, where Neta also holds the position of Director of the UX Department. Prior to this role, Neta worked as a Senior UX Consultant at HP Software from 2006 to 2007 and as a Light Developer at Elbit Systems Ltd. from 2002 to 2005. Neta's educational background includes a Master of Arts in Human Factors from the Technion - Israel Institute of Technology, attained between 2003 and 2009, and a Bachelor of Science in Mathematics and Computer Science from Ben-Gurion University of the Negev, completed from 1997 to 2000.