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Glaucia Santos is a seasoned professional in data analytics with extensive experience in various roles across multiple companies. Currently serving as the Global Data Analytics Manager at UBT since November 2021, Glaucia is adept in implementing measurement plans, managing advanced tracking solutions, and developing impactful reports for informed business decisions. Previous roles include Senior Data Analyst at GroupM, where Glaucia supported multiple agency teams with custom data solutions and business intelligence tools, and earlier positions at Pernod Ricard, Leo Burnett Tailor Made, and DM9DDB, focusing on consumer insights and digital analytics. Glaucia holds a Diploma in Digital Marketing from the New Zealand Institute of Education and a Bachelor's degree in Advertising & Propaganda from Universidade Anhembi Morumbi.