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Sophie Maher is an experienced marketing professional with a strong background in child sponsorship and donor retention, currently serving as the Child Sponsorship Marketing Manager at The Smith Family since July 2014. In this role, Sophie oversees sponsor acquisition activities aligned with the organization's growth strategy, focusing on strategy development, execution, and reporting. Prior experience includes various positions at Leo Burnett, where skills were honed in integrated campaigns and client relationship management. Additional roles include volunteer event management for Surf Life Saving Australia and past positions in sales and care services. Sophie holds multiple distinctions in strategic planning and digital strategy from Ad School and a diploma in property from TAFE NSW.