ÂÜÀòÂÒÂ×

Paula Serikaku is an experienced professional in marketplace strategy and digital payments, currently serving as the Director of Marketplace and Market Intelligence for Latin America at Uber since January 2020, where responsibilities include managing pricing and incentives strategy across multiple countries. Prior to this role, Paula held positions at Mercado Pago Brasil as Head of Digital Wallet, focusing on new payments products, and at Itaú Unibanco in various leadership roles, including Manager of Product Management in Digital Strategy. Paula's career began at PROMON-LOGICALIS LATIN AMERICA LIMITED as an Information Technology Analyst. Paula holds an MBA from The University of Chicago Booth School of Business and a Bachelor's Degree in Electrical Engineering from USP - Universidade de São Paulo.