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Christina Williams is a seasoned professional in business development and client services, currently serving as the Director of Business Development for Western Canada at UB Media, Inc. since December 2018. With prior experience as National Director of Client Services at Visio Media and National Director of Sales, Marketing, and Communications at Play Taxi Media, Christina has consistently driven brand and sales growth across various sectors. Christina's marketing expertise also includes roles in experiential marketing at NEWAD Media, where Christina was recognized as Western Canada's top account manager in 2010, as well as leadership positions in marketing and public relations for organizations such as Finder of Lost Children and the U19 World Junior Lacrosse Championships. Christina holds a degree in Marketing Management from the British Columbia Institute of Technology and completed a program at Cornell University in 2021.