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Evgeniya Safronova has extensive experience in brand management, currently serving as an International Senior Brand Manager at Twinings since March 2013, with roles focused on the Nordics and Innovations & Developing Markets. Prior to this, Evgeniya worked at RB Russia as a Junior Brand Manager and held various marketing roles, including trade marketing and trainee positions. Evgeniya's career began at PwC Russia as a Tax Consultant. Educational qualifications include a mini MBA from the University of Warwick, a Diploma in Professional Marketing from CIM, and a Bachelor's Degree in Economics from the Higher School of Economics.