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The Marketing and Brand Management team at Twinings focuses on enhancing brand visibility and driving consumer engagement through innovative marketing strategies. They oversee brand positioning, coordinate promotional campaigns, and analyze market trends to ensure that Twinings’ rich heritage and diverse product range resonate with both local and international audiences. Additionally, the team collaborates cross-functionally to support channel growth, optimize the customer experience, and develop new products that embody the company's mission of bringing everyday luxury to tea lovers worldwide.