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Erika Canfield has a diverse work experience in marketing and leadership roles. Erika currently serves as the VP of Marketing & Ecommerce at Turtle Fur since October 2022. Prior to this, they worked as the VP of Global Marketing at Carbitex, Inc from December 2020 to October 2022. Erika also worked as a Marketing Consultant for Women's Wilderness and other non-profits and small businesses from July 2020 to November 2020.

Before these roles, Erika held various positions at Outdoor Research, including VP of Marketing from February 2017 to April 2020, and Director of Marketing from July 2015 to January 2017. Erika also has experience at PMI Worldwide, where they served as Creative Director from January 2012 to July 2015, Visual Communications Manager from January 2009 to January 2012, and Senior Designer from January 2005 to January 2009. Their early career includes a managerial position at The Sharper Image from August 2001 to February 2005.

Erika Canfield's education history includes attending multiple institutions. In 2014, they took the AIGA/Yale Business Perspectives for Creative Leaders Course at the Yale School of Management. In 2020, they pursued a Digital Marketing Expert degree at the Digital Marketing Institute. Prior to these experiences, Erika studied at the University of Wisconsin-Stout, focusing on Art and Graphic Design to obtain a Bachelor of Fine Arts degree. Erika also studied Graphic Design at Fachhochschule Hildesheim/Holzminden/Göttingen, although the specific degree obtained is not mentioned.