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Paulina Lalanne has been working in the field since 2021. Paulina began their career at Shade Group PR as a Jr Account Executive. Paulina then moved up to Account Associate, where they monitored and clipped press coverage, updated and created media lists, drafted and shared pitches to media contacts, updated agendas and monthly reports, and handled social media responsibilities such as DM monitoring, engagement, and creative direction for posts. Paulina also had wins for clients such as Business of Fashion, Glossy, Sustainable Brands, and Forbes. In 2021, they also worked as a Stylist Assistant, Brand Ambassador for MERIT, Teaching Artist for Broadway Bound Kids, and Brand Ambassador for Public Goods.

Paulina Lalanne obtained their Bachelor's degree in Public and Institutional Relations from UADE Business School between 2014 and 2018. In 2017, they completed a Semester Abroad at Regent's University London. Paulina is currently pursuing an Associate's degree and Advanced Actor Training at the American Academy of Dramatic Arts, which they began in 2018 and is expected to complete in 2021. Additionally, they have obtained certifications from Condé Nast in The Future of Fashion (October 2021), Inside Studios in Professional Strategy Design (August 2021), and the International Baccalaureate in International Baccalaureate (December 2013).