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Loretta Widen is a seasoned design professional with extensive experience in product and visual design. Currently serving as Principal Product Designer at Turo since November 2016, Loretta focuses on identifying company problems and architecting future product solutions while executing design work alongside a team. Previous roles at Turo include Lead Product Designer and Senior Product Designer, where collaboration with cross-functional teams resulted in impactful user-centered solutions. Loretta's earlier experience includes designing mobile applications at BabyCenter, contributing as a UX Designer at Coco App, and working as a Visual Designer at Sears Holdings Corporation, among other positions. Loretta holds a Bachelor of Science degree in Graphic Design from the Art Institute of California - San Francisco.