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Çiğdem Arslan is a seasoned professional in analytics and digital intelligence with experience spanning several key roles. Currently serving as the Master Lead Analytics & Insight Manager at Turkcell since January 2023, Çiğdem previously worked at an Inbound Marketing Agency from September 2019 to January 2023, progressing from Digital Intelligence Analyst to Digital Intelligence Lead. Prior roles also include Web & Data Analyst at Digital Partners, where responsibilities included analyzing Google Analytics data, and Digital Marketing and Social Media Specialist at Nego Global, focusing on digital campaign performance. Çiğdem began the career with an IT internship at Total, gaining foundational skills in SQL and SAP. An academic background in Management Information Systems was obtained from Kadir Has University, completing the degree in 2018.