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Basak Dastan possesses extensive experience in consumer insights and market intelligence, currently serving as the Associate Director at Turkcell since August 2015. Dastan's responsibilities encompass managing ad-hoc qualitative and quantitative market research, tracking market share, and conducting customer insight presentations for senior management. Prior to this role, Dastan held various positions at Turkcell Superonline and Nielsen, including Senior Market Research Specialist and Senior Account Executive, with a focus on market research needs across different telecommunications and FMCG sectors. Dastan began the career as a Brand Management Intern at The Coca-Cola Company after earning a Bachelor of Science in Industrial Engineering from Sabanci University.