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Maite Vicente de Juan is a seasoned professional in communications and digital marketing, currently serving as Head of Communications & Digital Marketing at Ente Spagnolo del Turismo di Milano (Turespaña) since February 2000, after previously holding the position of Head of Communications and PR at the same organization. Prior experience includes serving as Italy Agent at SPRI (Society for Competitive Transformation) from 2007 to 2010, focusing on market analysis and commercial introductions within the Italian market. Additionally, Maite's career began with a trainee role in Press & Marketing at Ufficio Spagnolo del Turismo di Milano and included a management position at Talleres Auxiliares Goiherri, S.L. Maite holds a Master of Economics of Tourism from Università Bocconi and further qualifications in marketing and consumer information.