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Riad Raad has a diverse work experience spanning several industries. Riad began their career in 2004 as a Sales Executive at Super Car Dabboussi Toufic & Co, where they worked in the Nissan Showroom in North Lebanon. In 2005, they joined IFA Hotels & Resorts as a Customer Account Manager and later took on roles as a Marketing Executive and a Senior Sales Executive. From 2009 to 2011, they served as a Sales & Marketing Manager at the same company.

In 2011, Riad transitioned to the media industry and joined ITP Media Group. Over the course of their tenure, they held various positions including Sales Manager/B2B Digital, Digital Senior Sales & Marketing Manager/B2B, Digital Group Advertising Manager, Digital Advertising Director, and finally Group Commercial Director. Riad'sresponsibilities included overseeing digital advertising, sales, and marketing initiatives.

In 2020, Riad worked on a freelance basis with a Tecom License, primarily focusing on digital marketing, digital media advertising, and acting as a team lead. Riad also took on the role of Commercial Director at 360VUZ - Teleporterā„¢ from October 2020 to March 2021. Currently, they are employed as the Digital Director & Paid Media at APCO Worldwide, where they play a key role in digital strategy and managing paid media efforts.

Riad Raad completed their Bachelor's degree in Business Administration from the University of Balamand, where they attended from 2001 to 2004. Riad subsequently pursued a Master's in Business Administration with a focus on Global Business from The University of Manchester. Riad attended this program from 2010 to 2013.