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Simon Baines has extensive experience in customer relationship management and strategic insights across various financial and retail sectors. Currently serving as the General Manager CRM for TUI since April 2017, Simon previously held the position of Head of Customer Contact Management (Interim) at Clydesdale & Yorkshire Bank, where responsibilities included delivering personalized sales and service messages. Prior roles include Head of Customer Insight & Strategy at Tesco Bank, Director of Group Customer Insight at Standard Life, and Head of Customer Management at Nationwide Building Society. Simon's expertise spans market research, customer analytics, and database marketing operations.