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Sam Tousif has a diverse work experience in the field of data analytics and online marketing. Starting in 2015, Tousif worked as a Working Student in Online Marketing for HV Vermietungs UG. From there, they moved on to trivago, where they held various roles. These roles include Data Analyst, Quality Assurance in the Hotel Search Inventory team, Search Engine Marketing (SEM) Account Developer, and Data Analytics Team Lead in both Product Intelligence and Business Analysis for Global Projects. The most recent role at trivago is as a Data Analytics Team Lead, with a focus on Business Analysis for Global Projects.

Sam Tousif has a Master's degree in International Management & Information Systems from Fachhochschule Südwestfalen, which they obtained from 2017 to 2019. Prior to their Master's degree, they completed a degree in Business Administration with Informatics, specializing in Information Management, ERP, MIS, Marketing, and Related Support Services at the same institution from 2012 to 2017. Before that, they received a Certificate in Business Accounting (CBA) from The Chartered Institute of Management Accountants from 2009 to 2012. Sam Tousif's secondary education includes A' Levels in Business and Commerce from Mastermind International School, which they completed from 2000 to 2008. In addition, they have obtained several certifications including Exploratory Data Analysis With Python and Pandas from Coursera in 2022, Introduction to PPC with Google AdWords and Bing Ads from Lynda.com in 2018, Statistics Foundations: 1 from Lynda.com in 2017, and they also hold a Certificate in Business Accounting (CBA) from CIMA.