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Rhifa Hasan has extensive experience in IT support and client relationship management, currently serving as Lead Senior IT Support Analyst at The Trade Desk since December 2017, also holding roles as IT Site Manager in Singapore and Account Manager. Previously, at Cheetah Digital and Experian, Rhifa excelled in helping clients enhance cross-channel marketing strategies. Prior roles include Digital Marketing Account Executive at Clickr Media, where responsibilities included strategic media planning, and various positions at Singapore Press Holdings and East Hotel, focusing on digital marketing and customer service. Rhifa began the career as an IT Technician at Carers ACT and has a solid foundation in customer service from Australia Post. An educational background includes a Bachelor of Information Technology from the University of Canberra.