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Guido Anderwert has a strong background in marketing and management. Guido started their career in 1995 as a Verkäufer/Einkäufer at SigSagSug (Retail), where they worked until 2000. Guido then became the Unternehmensinhaber and CEO of John Doe Ltd., where they successfully built and managed various brands and businesses. In 2012, they joined Outdoor Research as the European Marketing Manager, where they developed and implemented a successful marketing strategy for the European market. In 2015, they took on the role of Marketing Manager DACH at Trek Bicycle.

Guido Anderwert's education history includes several academic achievements. In 1989, they attended msw-winterthur, where they completed their studies in Maschinenmechaniker in 1993. Following this, in 1992, Guido enrolled at Berufschule Winterthur, where they obtained their Berufsmatura degree in 1993. Later on, in 2015, they pursued further education at ZHAW School of Management and Law, where they completed a Certificate of Advanced Studies in Digital Marketing, specializing in 12 ECTS credits.